Blogging By Jane Sheeba / 3 years ago Share Tweet Pin Share Each and every website will serve a purpose. A website will convey the information. It may sell products and services. Thus, websites are created either to disseminate the information or to conduct business. If you can take proper precautions you will be able to make the most from the website that you create. You should get returns on your investment. Let us check how you can optimize your website building activity. SEO friendly site As you register a domain and construct a website, a number of factors will be involved in the process. You need to spend time, effort and money for building a website. If you want the website to be discovered by visitors, it should be optimized for search engines. Search Engine Optimization (SEO) is the key to the success of a website. It should be implemented right from the domain name selection stage. The titles of web pages and the content of each and every page/post should be optimized with appropriate keywords. Keyword selection Keywords play an important role in the overall SEO process. You should not ignore the keywords analysis. There are a number of tools to select and optimize the keywords in your content. I highly recommend using Long Tail Pro or Market Samurai so that you can do great research to find the right keywords for your website. If there is lots of negative impact on keywords, you should not use such keywords. You should use keywords which have great prospects. Targeted audience The content that you present on the website should be prepared for the targeted audience. There should be right flow of sentences. If you are explaining a complex subject, it should be presented in laymen’s point of view. You should understand the requirements of the targeted audience. The website should be able to build the trust and should create a relationship with the audience. In this aspect, you should look into the marketability of your website and is should take precedence to the design factor. In this context, you should research on the requirements of the target audience. Thus, you will be able to make the most from the website. Engaging audience There should be ways to engage the audience. You should be approachable. This can be achieved if you can respond to visitor’s queries. You should take steps to take feedback from customers. The contact form should be readily available on the website. You should be able to answer the specific questions that were posed by the audience. You should not skip them. You should be able to understand the visitor’s purpose in reaching your site. You should guide him in an appropriate way. Connectivity & promotion The website should be well connected through related blogs and social networking sites. The connectivity is very important to improve the traffic on your site. If you can deploy one or more blogs related to your niche, these blogs will be highly useful to serve the extensive needs of visitors and customers. The main website will contain all the official information and the key information related to your business. The blogs are platforms for detailed discussions. As you engage blogs, overall traffic will also improve. Social media platform is a great way to boost traffic to your site. Hence, you should include buttons on your website to connect with various social networks like Facebook, Twitter and Google Plus. You can engage the audience in a great way through social networking sites. Besides blogs and social networking sites, you can also include provision for email marketing on your site. There should be prompts to sign up for email subscription. Thus, you can connect with visitors and customers in different ways and you can make the most from the website.