Do you like to play games? Okay let me rephrase my question. Do you like playing silly games with your buddies? I am assuming that most of you have said yes. Well, there is now proof that people simply love silly games.
Still not convinced? A new game called Draw Something has overtaken the entire world in its craze, pushing it rapidly to the status of # 1 game app in more than 79 nations across the globe. Most of us cannot even list out 79 nations, and there comes along a game app that has been downloaded more than 20 million times, with active users crossing 12 million and young celebrities like Miley Cyrus tweeting about it.
How Does This Game Work?
For starters, it is a game app for Android phones and can be played with more than one player. The players are given an option to choose 1 from 3 different words.After this word is selected, the player is supposed to generate a drawing of that word or create an image that is symbolic of the chosen word.
This drawing is now sent to the other player and he / she has to correctly guess the word that the drawing symbolizes. If you ask me, there could not be anything more sillier than this, especially when you take the amount of time spent on such a frivolous activity in the midst of a busy day.
But not everyone thinks like me and what more proof do we need about the popularity of this new game app than the fact that it has generated more than last year’s entire annual income in just 5 weeks of its launch, for the company that designed this game. I am reminded of the old story about the hen who laid golden eggs.
How are the Masses Reacting to It?
Needless to say, the masses are going crazy over this new game app. Draw Something has become Europe’s # 1 free game app and latest reports state that billions of drawings have been created using this game app. People are having fun with this game, and now it is no more an occasional leisurely activity that people who are bored with their daily routines engage in.
The company that designed Draw Something is called OMGPOP. OMGPOP is not a newbie in social games. It has previously created social games for the social media giant Facebook, but they never tasted even a fraction of the success created by Draw Something on Facebook. Dan Porter, CEO of OMGPOP says that users are almost addicted to this new game app and are playing it numerous times throughout the day.
Also it is no longer an idle game between 2 friends who have loads of time to kill. It is rapidly taking the form of a community game, with entire colleges and Universities sometimes playing with each other. I wish that Dan had designed an educational app instead. But that is just my 2 cents.
Income Potential of Draw Something
The game app is absolutely free to use for iPhones and Androids. But there is a paid version as well which costs just 99 cents. This paid app is obviously the premium version with added facilities.His game is earning 6 figure incomes per day for OMGPOP. Dan Porter cannot stop smiling.
Well he cannot be blamed; I would be twice as happy if people would buy mozy or if sugarsync backup sales soared even a quarter of Draw Something sales. Dan says that he spent money on advertising and promoting this new game app only for the 1st week after its launch. He use some paid ad campaigns and even promoted the app on OMGPOP.
But that is it, and he has not had to spend even a dime since the app completed its first 40,000 downloads. After the first 100, 000 downloads, users started promoting it by word of mouth and when they posted their drawings on Twitter and Instagram, their friends immediately got curious, wanted to check it out, began downloading the app and as they say; ‘ rest is history’.
Future Plans for Draw Something
Dan has visualized more additions and up gradations to this app. He is thinking of adding some more interactive facilities like chat and also the convenient feature of saving the drawings on the phone. Many of the celebrities are eager to collaborate with Dan, but as of now he and his 40 staff are up to their ears in dealing with the overwhelming popularity of Draw Something.
Getting people interested in your product is the toughest part of doing business. Once that is achieved, you can be rest assured that the product will begin to sell itself. At least that is the message conveyed by Draw Something and OMGPOP; what do you think?
John Mak is a web publisher. He writes about marketing, blogging, software and related categories. Please visit his website for more free software reviews and technology information.