Google Play is a revamped version of the Android Market, which is an effort to provide all-round services to its customers from a uniform platform. Slowly and steadily, it has become a big brand name (in terms of Android apps) akin to the iTunes Store; this can be gauged by the fact that it recently registered 150 billionth download.
The news that it recently reached the gigantic milestone of 150 billion app downloads, was confirmed by the company itself. This is a big leap from 11 billion app downloads on the Android Market, which was announced earlier this year.
Significance of Such a Mammoth Milestone
Google Play reaching 150 billion app downloads makes two things absolutely clear.
First of all, it proves that Google Play is an active platform with a wide outreach. The huge number of app downloads indicates that people actually look forward to download apps from the Google Play Store, and their footfall thereby increases the sales.
It starts a kind of cycle involving the users and the app downloads. Basically, people come to the Google Play platform, browse through the apps and download them. Thus, more number of users means that your apps will be more visible and likely to be downloaded by them.
Thus, no developer or company would want to let go of the opportunity to develop apps on Google Play, and make their apps reach out to a large number of potential users. It boosts their confidence and encourages them further to develop various apps to be sold on Google’s online store.
And since, Google Play is a popular platform, the apps would surely generate more profits than ever, especially if they are categorized under special segments such as ‘Trending Apps’ or at the ‘Top Charts’ on the online store. So when the developers do develop a plethora of Android apps for the Google Play platform, it in turn, draws large number of users to come and try those apps.
Secondly, Google Play has built-up a large inventory of applications and this will give an added fillip to its advertising revenues as well. A large part of Google’s profits are a result of its ever increasing advertising revenue; and the billions of app downloads on Google Play offers it an even larger playing field, when it comes to generation of advertising revenue.
We all know that a large number of users use the Google search engine on a daily basis. Out of them, many are Android users and visit Google Play as well. So, by keeping track of the user’s preferences, Google Play can make recommendations to its target audiences via various in-app ads or Google mobile based ads, which boosts the app sales.
At the end of the day, there is absolutely no doubt that Google Play is making some smart moves by making proper user of its strengths to lure in customers and developers. It can be hoped that in the near future it can make even more progress if it continues to follow this strategy.