Utilizing Mobile Applications To Promote Your Business

By Guest Author / January 4, 2013

Mobile Applications To Promote Your Business

If your business cannot provide a proper online experience on a Smartphone- be it iPhone or Android platform- then it is apparent that you are going to lose your business very soon.

The fastest growing segment of online use is not something that is a rocket science- but it can be in the palm of your hand easily. Therefore, if you cannot deliver a proper mobile experience, you are likely to lose prospective and current clients.

The number of mobile users is greater than the numbers of computer users. If you see your website traffic reports, you can quickly realize that how a high percentage of visitors are visiting you via a mobile device.

Therefore, it is worth making the mobile experience more enriched and investing in mobile marketing to draw customers to your business.

Ways to draw customers to your business

With the rise of social networking sites, several businesses neglect mobile marketing techniques. There where they make mistakes. Mobile phones can help bring customers to the business.

Several businesses focus only on reaching clients via social networking sites such as Twitter and Facebook and forget mobile users. Developing apps and making the most of your website for viewing on iPhone or Android browsers can assist you to draw potential customers to your website.

Different types of mobile device apps

The kind of mobile application you want to create will be based on the objective of your application marketing schemes.

If you wish to make the services of your company convenient for your clients, you require developing a mobile app that will help your customers make a request and check out the status of their request to fill out document digitally utilizing your smart phone app.

Take for instance, an insurance company has an accident claim application which allows the users record data regarding the incident and apply for a claim from their Smartphone directly.

Though the service related to business applications are popular and effective for boosting the use of your services, you can find out many options rather than these. You can find out another alternative to utilize a mobile app to create a functional or fun application that has got nothing to do with your business.

Rather, this kind of app can be utilized to carry out the common tasks such as checking out train timetables, dictionary, finding a location, checking weather updates, and calculating figures and more. On the other hand, fun applications can be used for entertainment purposes such as playing mini video games and crossword puzzles.

Creating mobile application marketing schemes

When you think to get your mobile applications created, your next measurement must be to figure out in what way these apps can be utilized to upgrade your business. The  functional applications must be utilized to engross your clients and to aid them to utilize the services that you provide.

On the other hand, the fun applications must be utilized as a gift. Ensure to provide these apps for free of cost and make them easier to be downloaded from your website.

In turn, this will aid to improve your PageRank value and aid to bring more traffic to your site. This way, this will enhance public consciousness about your company and enhance the business.

Important things to remember

It is all about making your business known to all and generating a good income through mobile marketing. Therefore, the development of a mobile device application must be done by a specialist having in -depth knowledge in mobile app development.

However, it is important to have some thoughts about what you want the developer to create for your business so that you can reach global customers easily before you organize a meeting.

You can sit with the marketing team of your company to decide what type of application will be the most worthful for your company and most importantly to your customers. Have a meeting with the specialist  in mobile app development and find the most affordable option for your business.

Peter McKiel is passionate about blogging, website analysis and Internet technology. He has been into this digital marketing field for last 5 years. Other than traditional search engine marketing, Peter has forayed into paid marketing and social media optimization. You can find his published articles on popular technology guest blogs and online journals. In this article, Peter shares his thoughts on mobile app developers. For additional details, you may refer to this Website – Media Child Design.

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Sarah Park - January 4, 2013

Hi Peter,

Wonderful post! Mobile apps are playing great roles in everyone’s life nowadays. I, myself is a big fan of apps also and I am doing every possible way to maximize its uses in my business.

Nishadha - January 8, 2013

Mobile is definitely the future but when it comes to raw computing power needed for some software you can never beat a well upgraded desktop. I personally think desktop will have a use in the future unless some advancement in technology enables the same capabilities in portable devices.

Sandeep - January 10, 2013

Really very nice article on mobile application.
Software testing is a process used to identify the correctness, completeness, and quality of developed computer software. It includes a set of activities conducted with the intent of finding errors in software so that it could be corrected before the product is released to the end users.

Purnima - January 11, 2013

Gripping share Peter .I indeed agree that mobile applications are no longer an option for small businesses rather a necessity. Having in -depth knowledge of the mobile application can bolster results in the most favorable manner .

KevinFernandez - January 28, 2013

Hi Peter,

Indeed post! Agree with you, mobile marketing is at the top now. No matter how big or small is your business mobile marketing is must now a days.

Darryl.F - January 28, 2013

Nice post Peter. Your views about mobile marketing are true. One must not only rely on social networks, if they do so then they will be left behind.

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