Google and Motorola Mobility (Google’s own mobile phone manufacturer) are working on a smartphone with an X Phone code name, which is designed to compete with the leading models from Apple and Samsung.
Google acquired Motorola Mobility about seven months ago for $ 12.5 billion. Now the company is developing a brand new smartphone for Google, which is expected to be released next year and to be able to compete with devices from the market leaders.
The new gadget is designed to return Motorola’s positions in the smartphone market. The developers chose a strategy of smartphone range reduction in favor of the quality of separate devices, the The Wall Street Journal notes. According to sources, after the release of its brand smartphone the company plans to work on the X tablet development.
At the same time there is a task in front of Google not only to develop a quality smartphone with Motorola, but also to maintain good partnerships with other Android-manufacturers, primarily with Samsung Electronics, a device that will compete directly X Phone.
The Representatives of Google and Motorola refused to comment on the product development. However, Motorola CEO Dennis Woodside said earlier that the company “will invest in the team and technology, which can create something entirely new.”
According to the WSJ, the initiative to develop an X Phone headed by a former Google product manager Lior Ron. Motorola has already faced a number of difficulties in the development of the device.
In particular, the originally planned cameras consumed large amount of energy. Moreover, the company will have the task to find materials to improve durability of the device.
According to one source, the manufacturer plans to equip the X Phone with a Viewdle gesture recognition technology from a software company, which Motorola has recently acquired.
The release of a smartphone, which will be able to compete with the Apple’s and Samsung’s gadgets, will significantly improve the market position of Motorola. According to IDC, in the third quarter, the share of Motorola accounted for less than 3% of the total supply of Android-based smartphones.
To improve the financial position of Motorola, Google has decided to fire four thousand people, or about 20% of the staff of the mobile manufacturer. Earlier this week, Google announced the sale of Motorola Home department to Arris, a telecommunications company, for 2.35 billion dollars.