In the blogosphere there are thousands of blogs and bloggers but everyone wants to stand out from the crowd.
It is possible! But a major dilemma which prevails is that lot of bloggers are blogging with the wrong approach. They are focusing on “I, Me, Myself”. One can’t dominate a niche or market by writing about them only. What they think, what they feel about a topic is not that important.
Readers do no t want to read a boring blog. If your blog achieves have posts all about you then it’s a RED signal of your Blog failure.
Think and write from user’s perspective. What they want to read and know information about. Concentrate on your blog content which attracts more traffic.
So let’s discuss three such content marketing techniques which all blogger should know and follow and there right execution can make your posts rank well on Google search engine and Get you more targeted traffic and exposure beyond what you have expected.
Be Simple In Your Style
Web is full of content. It’s not that what you are giving no one else is providing that, but what makes a difference is how that particular information is presented and marketed through the users.
To win in such situation one golden rule comes handy and i.e. Simplicity. Your ideas can be presented online with help of articles, blogpost, videos, classified and many more.
Being simple in your presentation help you connect with the readers and get your message easily across them. This approach can make you rule any niche no matter how competitive it is.
When a user visit a blog they are not have that much of patience that they dig your blog or read your posts more than one time to know what it meant to convey. So to break the ice present your content in most simple manner to the reader so that with reading of few lines they get assured that by the end of the posts they will get answers to all the question which lead them to your blog. This will help you build a trust factor with your readers.
But remember one thing that simplifying doesn’t mean bore the hell out of your readers. Know your topic or subject very well before you start writing on it. Also don’t get compelled to copy content from other blogs. Even if you are taking ideas from other articles, it would be wise to check your content with a Plagiarism Detector before publishing to make sure that you dish out a unique content.
You can convince your readers with your writing only when you are confident of its worthiness. Present your views in simple yet interesting tone – this will make you quickly take over your niche, because, people feel affinity towards simple things.
Provide Informative and Useful Content
When you write a post or an article don’t just write because you need to post it in your blog. Write with a motive that how it will be useful to the readers. If someone has come to your blog they have landed there in order to find some constructive solution to their queries they have goggled.
Great design of your blog, its colorful theme will not serve the purpose. They seems to attractive for few seconds only, but once the reader noticed that blog posts content is not useful nothing fancy on your blog can stop the users to go out of it.
Your posts should be straight to the point. Don’t make big promise in your headlines and address an entirely separate topic in the body.
Don’t Focus on Yourself
If you are the owner of the blog that does not mean that whatever you post on the blog has to deal with you. Remember that blog is by you but it is not about you! How pompous it is when all your posts focus only on you.
It can interest readers to one or two posts to read about you, but if it goes on and on then only you will be the one who is writing and reading also. Write about industry trends, common issues and their solutions.
Conclusion
No matter how beautifully designed, uninteresting and self-centered blogs will not make it to the top. Straightforward and Informative posts would help building reader base for the blog.