For a site to be properly referenced and well positioned in the search engines it requires several things:
To be of good value/ interesting
To be correctly search engine optimize
To have frequently updated content
To have reliable inbound links (backlinks).
Here are a few ways you can gain and maintain your backlinks, along with an SEO tip or two to ensure you are getting the most out of your links.
Blogs
Create a few blogs yourself with different domain names and link them to your desired site. This is a great way of getting links and one that you can do every week as you upload new content.
Do not over-promote yourself on the blog, and do not write as if you are the links landing pages owner.
Keyword
Use the “keyword” in your links. This is the anchor of the link; choose a keyword as an anchor, which is targeted for your site.
Do not just paste a URL or write, “click here”. More backlinks you receive, the higher your popularity on Google increases and you will be positioned better.
Social Bookmarking
The social bookmarking sites are places where you will find links that are totally free and of quantity you want. Each bookmark has a title (your anchor) that redirects to a page.
The advantage compared to directories is that you can write a link to all pages that are deep in your site.
Guest Blog Posting
Write a guest post for another blog and add a link to your site onto it. Of course you have to get the other person to agree to post your content, but all it takes is for you to ask.
Directories
Directories are a great way to get free links. Do not forget to create different descriptions in each of the directories.
You can also pay to be added into link directories. In some cases these will work as stronger links than free ones.
Reciprocal links
You can ask other websites to swap links with you. If you can convince them to swap links with you then it is a very easy and quick way to build a few links.
Forums
Some forums allow you to place one or more links in your signature. So the more you write the posts, the more you may link.
You can also put your links in topics of conversation, but be discreet; otherwise, you will be banned from the forums.
Comments
When you leave a comment on a blog, you can indicate your site. Your name is then used as an anchor.
If you are lucky then some of these links will appear as backlinks. However, just like with Forums, a great many will not. For this and similar techniques you must make sure that the sites are dofollow!
Adverts
You can gain semi-permanent links to your website through pay per click advertising. However these types of links will only last as long as your advert runs for.
Nevertheless they are usable links to your website (even if they are dynamic links).
Korah Morrison, writer on College-Paper.org that helps students to write essays of any complexity.