E-Commerce is one of the best ways to secure your financial freedom.
And it’s a lot of fun when you:
- Make your first sale!
- Make your first $1,000.
- Make your first $10,000.
- Make your first $100,000!
Oh wait, you aren’t there yet? Where did we lose you?
Honestly, that doesn’t matter. What matters is that you want to do better than you have been doing — and we’re going to help you with that.
Scaling up your eCommerce operation isn’t as difficult as you might think.
In fact, we’re going to give you a few tips that should help you scale up your eCommerce store and start on your journey to earning $100k+.
For instance, if you’re into dropshipping, one of the fastest ways to scale your business is to add the Oberlo plugin — an eCommerce solution that can help you with streamlining and automating your product integration process.
With the plugin, you almost instantly have access to more products that your customers can buy. You can also integrate products into your store in just a matter of a few clicks.
What’s more, the platform has a plethora of dropshipping guides that you can study to guide you in your ecommerce journey.
That’s just one of the many strategies or tips you can employ to scale your business. Of course, there are several more — and that’s what we’ll cover today.
Start Making Sales First
So this goes without saying, but you cannot scale up from $0.
If you haven’t made any sales yet, then you need to focus on getting your first sale.
After you’ve gotten your first sale, work on your second sale, and your third sale, and your fourth, and your … you get the picture.
Find a website design that promotes customer conversions. Find products that your customers want to buy. Make some sales, then scale up!
Focus On Your On-Page SEO
As you can see above, Shopify.com has an A+ score.
What about your website? What kind of score would you get?
You can check using the SEOptimer Website Audit tool. Just type in your website URL and wait for the results.
How did you fare?
Whatever the result, work on creating the best user experience (UX) for the visitor while providing enough content to capture the major search engines’ attention.
Focus on keeping your bounce rate, how fast people leave your website, low and keep customer engagement high.
Build An Email Subscriber List
This is your “bread and butter!”
If you want to make sales, this is where you can CASH in.
But do not jump over making sales first or having excellent on-page SEO – that is a recipe for disaster.
Statistics show that for every $1 spent on email marketing, that you’ll get back $44.
That’s a 44x return!
Of course, that’s if you are laser-focused on your customers’ needs.
Which is why you need to be making sales first, and matching their needs on-page.
Then, after you’ve converted them once, use your email list to convert them again, and again, and again, and …
Your subscriber list is the HOTTEST lead list you’ll ever have.
They already purchased from you once, and if you met their needs, they will buy from you again.
Go After Lost Sales
If you haven’t already experienced this, you will.
Abandoned carts happen more often than any eCommerce owner would like. In fact, abandoned carts occur almost 65% of the time.
But, you can still make the sale if you have a system in place to monitor your orders for abandonment.
When the system detects an abandoned cart, it can prompt the user before they leave to finalize the sale – they may still leave.
If they leave, they STILL aren’t lost!
The same system can then sound out a reminder email, letting them know that inventory is getting low or that the discounted price might be changing soon (FOMO principle).
Unless the email they gave you was invalid, you still have a chance – three chances before they are considered lost.
Abandonment systems have a reclaim rate of 50%+.
So just because they are “lost”, doesn’t mean you’ve lost the sale.
Use Google Shopping
Now that you are making sales through your store, you need to maximize your external exposure.
What’s one of the biggest marketplaces on the web right now?
Did you say Amazon?
They are big, but they aren’t the first place people go when looking for “Geek Gadgets” and other knick-knacks.
No, they use Google.
If your products are listed on the Google Shopping marketplace, it’s pretty much free exposure. Not to mention, if they click on the product, they are probably a WARM lead.
Build Content For Your Visitors
And finally, make sure that you’re listing fresh, relevant content for your visitors.
Maybe there is a new product innovation that is applicable to what you are selling – write about it and post it on your website/blog.
This will draw in both new and old customers, and give your website more relevancy in SERPs.
Don’t know what to write about?
No problem! Just go to Neil Patel’s UberSuggest and let them show you what are some good ideas to write about.
If you don’t stay relevant in your customer’s eyes, you won’t make any new sales.
Don’t let your competitors outperform you by ignoring content …
CONTENT IS KING!
Scaling up your eCommerce business is not difficult if you have a plan.
What we’ve done above is give you a plan to work from.
Maybe this plan doesn’t match your goals. If that is true, then use this as a starting point to build your own plan.
The biggest thing to remember is to keep moving forward.
Scaling your business from $100/month to $1,000/month to $10,000/month is nothing more than finding what works for you and your customers.
If you use these tips to scale your eCommerce business, you’ll see your customer base grow and your profits increase.
So, where are you right now?
Are you at $100/month? $1,000/month? $10,000/month?
Where do you want to be?
Don’t stop until you get there!