Social media has become a powerhouse of advertising, and it can be a more effective place to advertise for many businesses than just relying on website hits.
Initially viewed as a more lightweight destination for advertisers, now heavyweight professional organizations and businesses are following the trend. If an organization wants to be current, it can’t afford to ignore social media.
While you might look for holiday advice or fashion trends on social media or even check out the latest cars, should you be hunting out a new doctor or lawyer on Facebook or Insta?
Consumer brands have perfected the art of social media advertising, and now legal professionals are following suit. These platforms are not like straight advertising; they can show a more human face to what some view as somewhat unapproachable professionals.
Professionals on Facebook
There are numerous reasons why you might need a lawyer, a problem at work, IP infringement, or a personal injury after a car accident. Finding the proper legal representation for your claim is always essential whether you have a straightforward case against another motorist or an accident while merging.
Social media advertising offers another dimension. It can show you a professional organization interacting with ordinary people, which is hard to demonstrate even on a very slick website.
With 2.93 billion monthly active users, Facebook remains the most popular social media platform in the world, and it is also becoming increasingly popular as an advertising platform for lawyers.
Choosing the Right Lawyer on Social Media
A personal recommendation remains one of the best methods for finding an attorney. It’s easy to network on social media and quickly come across people who have used that lawyer and can comment on their own experiences.
Social media users love to give their opinion and are commonly quite forthcoming, and social media gives people a voice and platform for their opinions. However, some of the advice or recommendations, however well-intentioned, may not be appropriate to your particular situation.
It doesn’t matter if their lawyer was the best in the world. An IP lawyer lawyer will not cut it if you are looking for an attorney to handle your personal injury claim after a car accident. All lawyers have their specialties, so don’t get carried away with user enthusiasm.
Always check out a law firm away from social media, and don’t just rely on a Facebook profile to make your assessment.
Make your own inquiry into fees. Everyone’s situation is different, and what may have been the going rate for one person might not be for another. Don’t rely on other people’s commentary regarding professional charges—it can be misleading.
Conclusion
If you find a lawyer you like the appearance of on social media, do all the usual checks away from Facebook to verify their authenticity. It’s easy to get carried away with the more intimate nature of social media advertising and personal recommendations and overlook the obvious. But once you have all that sorted, social media can be an excellent place to connect on a more personal level with your attorney.
Cover Photo by Tingey Injury Law Firm on Unsplash
