Must-Have Tools to Scale Your Business in 2020

must have tools business

At some point, all successful businesses face a choice: change processes or stay halted. Scaling your business could happen in a variety of ways. You may add more employees to handle the workload or use tools to add automation and streamlined processes. Perhaps even a combination of both.

Check out these tools that can take your business operations to the next level in 2020.


Salesforce is a CRM platform that’s designed to paint a cohesive picture of each customer that can be used across various departments. With in-depth analytics and marketing customization tools, sales and Salesforce software go hand-in-hand.

Why do you need Salesforce to scale up your business? After a point, it’s not feasible to focus on client retention and satisfaction management without a CRM platform in place. Salesforce allows you to give clients the care of a small, mom-and-pop shop business, whether you have 20 clients or 200.


In modern marketing, content is king. Most businesses know that they have to produce fresh content to stay relevant to customers and Google. However, it can take hours each week to determine what to produce, leading to inaction.

BuzzSumo is a program that helps you find what content is currently popular so you can respond in real-time, taking advantage of viral trends and extending your reach. You can set keyword alerts that tell you when someone is talking about your business or industry, as BuzzSumo scans the various social media platforms instantly. 

Why do you need BuzzSumo to scale your business? Reaching new customers and expanding your audience can be tough, even with a virtual assistant or social media manager assigned to the case. Use BuzzSumo to take out the guesswork and position yourself as an expert in your industry.


Figuring out what to post is one thing executing those posts is quite another. Buffer is a social media scheduling platform that has tiered offerings to suit businesses of any size. They graciously offer a free version so that you can dip your toes in and experience the convenience of this scheduling platform yourself.

Buffer is easy to use, intuitive and has a robust analytic system. It makes content repurposing easy, allowing you to reshare popular content with the click of a button.

Why do you need Buffer to scale your business? Having a social media presence is a must to build trust and override the algorithms. With Buffer, you can post consistently while you sleep or tend to high-value business tasks.


Paper contracts are quickly becoming a thing of the past. Paper trails, however, are not. HelloSign is a digital contract platform that captures legally-binding signatures. This cloud-based platform allows you to seal the deal from anywhere, making it ideal for remote teams and global businesses. It even integrates with Salesforce for centralized customer contract management.

Why do you need HelloSign? Time is of the essence in your business. Having secure electronic contracts will streamline your efforts and ensure both you and your clients are protected.


Dropbox is another must-have in modern business. Using this secure cloud-based platform for file sharing and transfers is a necessity as your team (and workload) grows. 

Why do you need Dropbox? As remote work becomes not only common but necessary in many areas, being able to access live, up-to-date files can keep a business productive and profitable.


Asana is a cloud-based project management platform that helps teams outline tasks, track progress, and ensure nothing falls between the cracks. As your business grows, taking on more work and team members, having a centralized project management platform is vital for success.

Why Asana? This platform is easy to use, has a great interface, allows for time tracking, and integrates with other reputable business tools like Salesforce and Slack.

Having the right tools in place can make all the difference when scaling up your business. Check out these six applications to suit your customer service, project management, and remote work needs.

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