Social media networking is the new trend, however, what happens when trendsetters overshadow the process so much that you forget the point of the process in the first place. The rising popularity of Facebook as a social networking site paired with the handy features within the site, which help create and manage ‘Fanpages’ (now just pages), sets the field for low effort web marketing campaigns.
Therefore, the complete process of creating websites/blogs, building up a following and marketing your product steadily, seems a little unnecessary when you can do most of it with just a page and added apps.
You cannot deny the importance of social media sites and most importantly the rising culture base of Facebook specifically, the approach of just this one site as your total web media presence is risky and less productive. Here is a look at the situation in elaborate details.
Facebook updates does not always reach the target audience
The newsfeed is probably Facebook‘s handiest aspect that helps you keep track of all your networking contacts. However, the misnomer is everything that you post will make it to all your contacts’ news feed. In reality, only some specific posts make it to the newsfeed updates. The factors for this selection are unknown.
Most people who ‘like’ or comment on your page, might not be interested enough to pay a second visit to your page, let alone convert to sales. This reduces the productivity value of your efforts in the site by a large margin.
Blog/website creation is a systematic evolved process that incorporates email marketing, social networking, SEO and many more to increase your posts reach to a large section of your target audience. This gives a huge boost to actual sales probability in the field.
Unknown techniques and promotional tactics
When Facebook is just a part of your total marketing campaign, you need not be very dependent on the detailed technicalities of this site. However, when Facebook is your only promotional device, you have to go in to details like
- Content analysis
- Edge Rank Calculations
- Content optimization for better News Feed visibility
- Take on the Facebook Insights
Let us face it, dealing with the site was never this complicated before.
Facebook’s upper hand in adjustment changes
The ultimate truth is that in your co-dependent relationship with social media sites, the sites will always have the upper hand in situation control, especially if the services on the site are free of charge. Any changes in Facebook’s system or style might throw your business for a loop and you will have to adjust accordingly.
Do not cut off other social media sites
Facebook is without doubt one of the most popular social networking site but it is not devoid of competition in its own field. There are other giant names in the field and every one of them brings new features and possibilities to the game.
It will be unwise to rule out these possibilities without at least working with them. In addition, the tone and nature of your profile might be better matched with other popular social media sites than facebook; Twitter, LinkedIn, Tumblr, Blokube, or Google+.
The idea is to space out your marketing and online promotional approach over a variety of strategies. Make Facebook a part of the process, since the popularity of the site is its own credit and identification. However, relying on just any one of the recourses might not be the best marketing decision.
12 thoughts on “Facebook And Your Online Presence”
This is really a brilliant sum up miss Jane 😀 Thanks
The rising popularity of Facebook is great for business, but at the same time it makes it harder to make yourself noticed. There’s a sea of people there and they’re all raising their hands to be seen.
Takes a lot of work to make something out of it, but combined with the other social media sites it can make a big difference.
Awesome write-up Jane, I agree with you that one should not be a lot dependent on one social media sites and should try to participate or atleast have a profile in most social media sites because it is quite risky to depend only on one social media site for traffic or conversions.
I think the trick with Facebook or any other social media site for that matter is to get your users engaged with content. If someone likes one of your posts at least once then they are more likely to be shown posts again. But it is definitely getting complicated because so much content is posted to Facebook everyday.
That’s True… There are too many post in a single day which results in missing things.
So I prefer to create a picture of every article that i write and then tag my friends in it. By doing this even my friends friend will be able to see the picture and end up being a part of my site 🙂
But Social Networks on one of the best source for marketing stuffs 🙂
I agree with Nishadha,
When you have good content in good and interesting Posts, the People read your Posts with interesting and came back and read all your new Posts. You must write unique and with Humor and good News, then they came back.
So, social networks are the Future for us, around the World.
Facebook updates does not always reach the target audience because there are times that FB doesn’t reflect all newsfeed to homepages of your friends. Like what was discussed to one blog I read, he confirmed that FB weighs updates based on certain criteria so this could really cause trouble to FB users.
great post. like you said, some activities don’t make it into our target’s newsfeeds. sometimes, other people’s activities come in after our own and push ours down where people may not have the time to look. a lot of times its frustrating to watch as our efforts on facebook yield no fruit. right now, i’m still building up my facebook page and so i wont be going to another social media site but when the fb page seems to have reached its peak, i’ll have to explore other options and replicate the success of the fb page there. its just so everything’s dont gradually.
I agree with you. Facebook is not the only social networking sites. There are many sites out there that has many cool features that you can’t found on facebook. People should search and try other networking sites as well and not depend on facebook forever. Great post jane!. XD
Social media sites is now engaging the field of web marketing that’s why bloggers and marketers start using them not only to generate web traffic but also to increase their web presence in search engines. And thousands of people become addicted of using those social media sites such Facebook and Twitter.
Facebook has really played to people life nowadays. It update your family and friends on the things that is been happening to your life now. And some business also promote their products on facebook knowing that there are millions of people who log in everyday.
To promote their products for marketing the Facebook is used as a promoting device. Generally the users engaged with fresh content as what Google looks for.