Most websites have no problem with getting visitors or acquiring the desired number of clicks. The problem is converting these visits to sales or sign-ups.
A lot of visitors just read, or browse through your different pages on your website and never buy anything. When this happens, you could end up being frustrated over the lack of movement and profit from that site.
But did you know that there are inexpensive and easy ways to improve your conversion rate without being too aggressive? Yes, there are ways to make your site look more credible as well as make offers more enticing to your customers.
The first way to do it is to make your site appear more credible. You can do this by adding testimonials and reviews on your page. These can be written by true clients or customers who have bought products from you before or have availed of your service in the past.
This makes your reputation better in all aspects. You not only sound like an authority in your niche or service industry, but you also have someone or a company vouching for how well you do your job.
When visitors to your site see the reviews or testimonials left there by real people they will be encouraged to buy from your site or avail of your services.
On the other hand, you can use content marketing and lively, catchier headlines to pique your audience’s interest in what you are trying to sell or promote.
If you’re interested to learn different ways to increase your conversion rate, browse through this detailed and well-researched infographic.
We’re sure that you’ll find the missing formula to making more sales and conversions after reading through our tips.