Have you recently found yourself in the exhilarating position of being able to finally expand your business? Whether you are catering for a sudden spurt of growth, or need to give your website a fresh modern look, the redesign process can be a tricky affair.
There are many details to consider in order to make the most out of your company website, especially considering functionality and compatibility.
Here are some useful tips you may wish to consider if you were thinking about redesigning your company website to best suit your entrepreneurial needs.
How Goes the Competition?
Taking some time to check out your competitors is an intrinsic part of the market research process. This can mean paying close attention to how their site operates, in terms of layout, aesthetic design choices, product placement and payment options.
This can give you a good indication in to what kind of site the customer generally expects to interact with, even if you decide to completely ignore it and go in your own direction.
It is important to note however, that your target audience may prefer a certain style based on a set of expectations in regard to your particular industry.
Employee Useability
The website needs to be easy to use for both your customers and your employees in order to make the day-to-day requirements run as smoothly as possible.
If you are selling services that require you to use cloud computing, developer tools or machine learning, it might be worth checking out some enterprise IT training for your team, as this can help them stay updated with the latest technological innovations and grow their digital prowess on a schedule that best suits your company’s needs.
A Modern Aesthetic
Making sure to give your website a fresh modern look is essential in today’s online world, as it speaks volumes to the relevancy of your business.
Keeping everything as fresh as possible can mean regularly refreshing your content to make sure it does not become stale. This is a great way to keep your customers engaged, while making use of SEO to generate natural site traffic.
Bold letters, confident typefaces and quirky illustrations appear to be the current flavor of the day, but as long as you can find a balance that lets your product and services speak for themselves you are more than likely on to a winner.
Moreover, dedicating a page to letting your customers know a bit about you is a great way to add a layer of connectivity between you and your target audience. It helps return a human element back to business, perhaps a factor that many people have been craving for these past few years.
Choosing the Ideal CMS
There are so many fantastic CMS options to consider, aside from the tried-and-true varieties like Squarespace and WordPress.
Many of them cater for specific needs, such as Shopify for ecommerce, so it might be case of working out which platform best suits your needs as a company.
Cover Photo by Tranmautritam from Pexels
