Over the past ten years, the popularity of social media has grown significantly, and in the digital age, getting audience attention can be tricky. The overabundance of information forces people to filter content carefully. Multimedia content helps to stand out on a small smartphone screen among thousands of posts: vivid stories and videos.
The US digital video ad market is growing by 30% annually. In 2022, 82% of user internet traffic will come from watching videos. Customers will be able to choose products by watching videos, and video marketing will become the main promotion tool. Besides, if you find promotional video a promising tool, visit this website to find out more about the most popular and efficient type of advertising nowadays – promotional video for business activity.
So, video marketing should be a must-have part of your ad strategy, and we’ve gathered evidence of this in the post. Here are six reasons why you should pay attention to video marketing.
The Most Effective Way of Communication with Audience
It is difficult to start communicating with the audience when you just started your startup or business activity. Nobody just knows about your brand. Video marketing can remedy this situation. Video marketing is an effective tool for transforming people from skeptical about your business to neutral or positive. It is important to understand that video marketing works best when the audience is resting at home. It is then that a person is relaxed and perceives video ads more effectively.
Millions of people watch YouTube videos for hours, now imagine how it would affect your business if everyone took a minute to watch your video. Research shows that around 90% of consumers watch videos on mobile phones before making a purchase decision. The world watches 1 billion hours of YouTube videos every day. Keep in mind that YouTube views are increasing by 100% every year, and so is the audience. Brands that chose this path of development a few years ago are now making 10 times their initial profit.
Related: YouTube Alternatives
Video Marketing Improves SEO
Google owns YouTube, which means a lot to marketers who use video marketing in their business. There are many different statistics on how many times a site with an embedded video gets the most views, and in most cases this figure is above 50. Search engines love videos because they consider them to be high quality content, so it’s important to use them on the home pages of your site. Once you have video content, you can optimize it with SEO-friendly titles and descriptions, thereby increasing your site’s search engine rankings. This way, you can not only reach new audiences with videos, but also increase your site’s search rankings.
The Perfect Way to Build Customer Confidence and Loyalty
It is very difficult to convince the customer with a post or photo. With the help of video, it is easy to build trusting and long-term relationships with your audience. To get started, it is enough to tell the audience a brand story of up to 60 seconds. The video will evoke a quick emotional response from viewers. It is thanks to the emotions that videos cause that millions of YouTube channels continue to live and develop.
The user scrolls the feed until something catchy and interesting appears. Videos can help increase the recognition of your brand. Users remember an interesting manner of speech and behavior, which increases the number of purchases, subscriptions, transitions and reposts in social networks.
This fact is confirmed by a study of the service for creating video Animoto, which showed that the vast majority of Internet users prefer to view video content on social networks. According to the same study, 88% of marketers are satisfied with the results of video marketing on social media.
Video content evokes much more feelings and emotions than text. The user is more likely to be moved when watching a video than when reading a story. And watching a cooking show even uses your taste buds.
At the same time, textual content is mostly skimmed. As a result, the number of clicks on links in the text is much less, while the video format produces more efficient results.
The Best Way to Grab the Attention of Lazy Shoppers
Today, people don’t have time to scroll through long ad posts. There are a lot of such people. Increasingly, people are giving an advantage to visualized content that immediately tells in all the details about a product or service. That is why a business that uses video marketing in its promotion is successfully gaining the attention of customers.
Coverage of Different Market Segments
Market segmentation is an important component of any promotion, without the analysis of which, success is impossible. According to statistics, some age groups prefer Instagram, others Facebook, and others YouTube. Since the video can be posted on any of these three social networks, the video is capable of engaging a much larger audience than you intended. By and large, videos attract everyone, so it is important to develop video content that will be of interest to every market segment.
Rapid Development of mobile Devices
Every day people are becoming more and more addicted to smartphones and tablets.
Just imagine that people check their smartphones 8 billion times a day. As more people check mobile devices to watch videos dozens of times a day, video marketing opportunities are growing.
Besides, most users watch videos on mobile devices. This means that visitors are more likely to view videos and ads for your brand on smartphones. Mobile devices and video go hand in hand. YouTube reports that mobile video consumption is increasing by 100% every year. As the number of smartphone owners grows and more users want to watch online videos on small screens.
The rise in the number of mobile videos means that companies must consider the user experience of their customers on smartphones. As a business owner, offer them the best selection of quality content and a comfortable website experience.
So, high-quality and interesting video content will build trust in your brand, attract customers, which will lead to increased sales.