With more than 300 million active users per month, Twitter is now a Social Media Giant where users are spending tons of time everyday. People are using Twitter to consume content, engage with people and to tweet about out their own activities or reactions about news events.
Business are capitalizing this opportunity to be more proactive engaged with their audience on twitter and apart from the regular promoted tweets advertisement, Business is also able to do Social selling, customer service and content marketing.
We are presenting here some of the top data about Demographics and Usage of Twitter in 2019 to help you make an informed decision while advertising or promotion your business growth on twitter. The data is presented in form of a handy infographic courtesy of SocialPilot.
Here are key points summarized from the infographic above:
Out of all Twitter users,
36% are aged between 18 and 29
18% earn between $20K and $49K p.a.
47% women and 53% men make for all of Twitter users.
82 million users are using a Desktop computer to access Twitter.
31 million users are using a Smartphone or mobile device to access Twitter.
92% of companies Tweet more than once per day
42% of companies Tweet 1-5 times a day
19% of companies Tweet 6-10 times a day
Tweets with videos are 6 times more likely to be retweeted than the tweets with photos.
Tweets with videos are 3 times more likely to be retweeted than the tweets with GIFs.
Businesses on Twitter
Companies that are using Twitter for customer service, see a 19% lift in their customer satisfaction.
An Twitter user follows 5 businesses on average.
93% of people who follow a business of Twitter plan to purchase something from them.
Ads on Twitter
Promoted tweets can boost offline sales by upto 29%
68% users followed an SMB after seeing their Promoted Account.
67% users said Twitter promoted videos were not intrusive.
41% users purchased products after seeing an ad in the last 30 days.
We hope that above Twitter Demographics and Usage data was helpful in making your decision about your own ad campaign. All the data is courtesy of SocialPilot.
We regularly write about Social media platforms such as this handy guide for regular user of Twitter looking for more information about their inactive or suspended Twitter accounts. Or how you can avoid being ripped off by scams on Facebook.
Do follow our blog’s Twitter handle @techbuzzonline for updates.