Google acquires mDialog to increase DoubleClick’s video advertising
Google, in an attempt to help publishers make more money via DoubleClick, has acquired mDialog. mDialog is a company that helps video advertisers/companies to advertise themselves by analyzing and delivering ads across multiple streaming platforms. DoubleClick, on the other hand, is part of Google that helps publishers monetize their content and websites.
DoubleClick also helps advertisers to manage, and analyze the distribution of their ads. mDialog supports multiple streaming platforms such as iOS, Android, Google TV, Apple TV, Xbox and Roku. mDialog emphasized that there will be no immediate changes to its existing customers as a result of the acquisition.
DoubleClick will work with mDialog team to incorporate their technology and expertise into their product suite. The price and terms of the acquisition are not yet delivered.
mDialog team will join DoubleClick as a result of the acquisition. “Together, we’re looking forward to offering content creators new and even better ways to make money from their live and on-demand content,” mDialog commented.
mDialog is almost a decade old company that has raised $8 million in funding from the Blacberry partners fund very recently.
DoubleClick pointed out that this is yet another example of how the company is investing in order to help brands connect with high quality video content.