A web page that is slow to load is almost as bad as one that does not load at all. Google’s new CDN (Content Delivery Network) hopes to resolve this problem by providing a service called as Page speed service which proposes to help web masters in speeding up the page load time.
Google has always been obsessed with speed. Google says, it has seen speed improvements from 25% to 60% on some sites using Page speed. This online web-based tool allows users to analyze pages at any time in any browser without downloading their extension.
Page speed optimizes web pages
In order to use the Page speed service the user has to sign up and point his site’s DNS entry to Google. The Page speed service gets information from the servers and rewrites by applying web performance best practice. It then serves the information to end users through Google’s servers across the globe.
The users will continue to have access to the corresponding site just as before but with faster load time. Now there is no worry for concatenating CSS, compressing images, caching, gzipping resources or any other web performance best practices.
Page speed varies depending on the number of images, the flash content, scripts used and the page’s general construction. This service intends to increase the loading speed of the website.
Page speed service and e-commerce
As a web master one should enhance their online presence. Having slow loading websites will have a disadvantage which includes fewer visitors returning to the site, higher bounce rates. It leads to loss of revenue if the website is designed to sell products or services.
However, Page speed will be a handy resource for smaller websites which has a little less complexity. These owners don’t have the money or expertise to opt for an advanced performance automation solution. This fills an important gap in the market.
But it may not solve every performance pain. The small business owners hopefully get a chance to level their playing field by speeding up their sites thus remaining competitive in the increasingly online Market place.
The Page speed service is a very interesting and competitive offering to Amazon and some of small cloud acceleration players like CloudFlare, blaze, torbit and yotta.
Though there are limitations which include lack of support for SSL pages, and for some sites, some unpredictable behavior; while some people are too lazy to complete the procedure for the test service, there are unknowns such as the cost factor, the idea of automatic improvement and at the very least, another CDN competitor has got attention from people.
The Page speed service beta is now offered for free of cost with limited availability. In the mean time it is getting tweaked and is ready for a grand debut. This new method of web delivery will give Google a great deal of power.
Google will actually be hosting the website themselves and delivering the website themselves. According to Google, the Page speed service will be launched at a “competitive” and the details will be made available later.