After the recent launch of the Android One operating system by Google, Microsoft is aiming to make several changes to its current crop of entry level smartphones in India. According to several sources, Microsoft has decided to ditch the Asha range of mobiles and will instead introduce even more afforable smartphones running on the Windows phone platform.
At the moment the cheapest smartphone running on the Windows operating system is the new Lumia 530 which will cost Rs. 6,649. However, several high profile Microsoft officials have stated that the company is working towards further lowering the prices and at the same time implementing those prices within the next 12 to 18 months.
Microsoft has also elaborated on how it plans to generate more consumer interest. The company has stated that the program is two legged and under the first leg, which Microsoft calls the “first” branding Microsoft has decided to target the entry level segment by offering cheaper Windows Phones which will be running on the Symbian 30+ operating system and will be available to users for around 2400 bucks. With this new strategy Microsoft is trying to make quite an impact on the entry level smartphone segment to improve its sales as well as its consumer base.
The US based electronics gaint has also claimed that it will try to integrate various new and innovative features and other helpful and user friendly software and telecom services into these entry level phones. Till now these features and services were only available in the high end windows smartphones but under this new plan Microsoft is looking to make these features available to every Windows phone user.